|Viking Line's upcoming ship has a brilliant website, but no marketing material at the travel fair. As a side note, I proposed Laurella as a name for the ship - the most popular suggestion in the naming competition was Daniella, so it seems we might be getting another traditional -Ella name. Image copyright Viking Line.|
What really stroke me as interesting when reading through my haul was how the way a brochure is written and how it represents a company effects the reader. This is of course not a surprise as such - the brochures are meant as promotional material after all. But what is interesting is that a brochure can have the exact opposite effect from what was intended. I've experienced this before when I first laid my eyes on a Royal Caribbean International brochure. I did not have any particular preconceptions about the company (I liked the fact their major ships were built in Finland, but I'm not fond of the horizontal atrium arrangement), but what the brochure did was make me not want to sail on them.
|The Celebrity Constellation seemed far more appealing before I read Celebrity Cruises' brochure. More images of the ship here.|
|Kristina Cruises - interesting itineraries for a relatively cheap price. But is the onboard product appealing for someone like me? Based on my impressions from various sources the ansver is "no".|
I guess with Kristina Cruises I'll do the thing I planned on earlier already: take a short (three- or four-night) Baltic Sea cruise during the summer to check out the onboard product. If it's good I'll definately think about trying one of the more interesting cruises outside the Baltic. Celebrity poses an more difficult problem: is my previous conception correct, or was I just hoping for it to be "my kind of cruise line" like I did with MSC Cruises? Since what I'm primarily planning on doing with Celebrity is a two-week Caribbean cruise, I'd hate to find out the company was really exactly like their brochure indicated.